Tooth Power
Johnson&Johnson/Dannon

“In order to promote their team up of Dannon Fluoride Water and Johnson&Johnson’s Act Fluoride Rinse, Momentum Advertising, based out of St. Louis, contacted me to design a super-hero duo to turn kids on to their new products. The finished campaign would include the characters in a one piece display, a full color comic book, and a few molded tooth brush holding figures.

The interesting thing about this piece is that it was designed with moveable parts, different shields, and different hands so the art director could move them any way he wanted. While it was an interesting challenge, I love the way these two turned out and the figures of them are still on my shelf.”