Biker
Comp Two
Entenmann’s Bakery
“The
second of the Entenmann’s Bakery comps was done to show a different
angle of the same kid having fun on his bike. While initially they
liked the first side shot of the kid, I wanted to show them a more
dynamic angle that I thought would work better for the packaging.
In the end, the idea I had won them over and it was passed through
to the next level.”